hi, my name is linda

I'm a designer and paper shop owner from Seattle and I blog about things in my life that are simple, beautiful, practical or fun. I love books, flowers, organizing, and above all, good food.

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One Fine Dae uses images owned by me as well as others which are credited to their rightful source. If you see anything that belongs to you and want it removed, let me know. Photos that are mine are free for you to share on your blog or social media accounts as long as you credit and link back. Thanks!

Blog design and original content ©2009–2016 One Fine Dae / Linda Pham.

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one fine dae packaging and branding
/ Sun, November 27, 2011

one fine dae: packaging and branding

Hi there! Hope you guys had a fantastic Thanksgiving holiday. I had many rounds of turkey, mashed potatoes, and ice cream, and also caught up on sleep.

But the thing that I was most focused on these past several days was finalizing the packaging aspect of my shop, an ongoing project that I started several months ago but never got the chance to wrap up until now. Ha, no pun intended.

As a consumer I always love products that are nicely packaged, regardless if they're from big, small, or indie brands. I feel that enjoying a product begins with the excitement of opening it to get to the actual content, and it's part of the whole product experience that only happens once. Which is why I think it's special.

For One Fine Dae's packaging, I decided to go with a few simple elements using a neutral color palette: black, shades of gray, and light pink.

one fine dae: packaging and branding

I created shop tags with ONE FINE DAE hand-stamped on the front, and a tag line printed on the back. The edge is detailed with light pink thread and finished off with a silver eyelet.

one fine dae: packaging and branding

After doing a few test wraps, I realized that twine alone wasn't going to hold the bag's flap down, so I made stickers with a scalloped edge to hold it in place. They're translucent and so fun to make!

one fine dae: packaging and branding

Here are the elements right before they're assembled: a handmade kraft bag sewn together with light pink thread using a zig-zag stitch to match the opening edge, a sticker seal, two different note cards—one for the gift recipient, one for the purchaser (only one is used per package), and a shop tag, all tied together with gray twine.

one fine dae: packaging and branding one fine dae: packaging and branding

I'm a big fan of unified branding, so individual product packages also carry the same style as the wrapping. For the postcards, I created a slit in the back of the packaging to hold stamps. (They're free for domestic customers.) For the pencils, I also used light pink thread to create pockets to slip the pencils in.

one fine dae: packaging and branding

And here's what a few pieces look like next to each other: shop tags, golf pencil just for fun, days of summer pencil set, happy trails postcards, and a label for this album.