Hi there! Hope you guys had a fantastic Thanksgiving holiday. I had many rounds of turkey, mashed potatoes, and ice cream, and also caught up on sleep.
But the thing that I was most focused on these past several days was finalizing the packaging aspect of my shop, an ongoing project that I started several months ago but never got the chance to wrap up until now. Ha, no pun intended.
As a consumer I always love products that are nicely packaged, regardless if they're from big, small, or indie brands. I feel that enjoying a product begins with the excitement of opening it to get to the actual content, and it's part of the whole product experience that only happens once. Which is why I think it's special.
For One Fine Dae's packaging, I decided to go with a few simple elements using a neutral color palette: black, shades of gray, and light pink.
I created shop tags with ONE FINE DAE hand-stamped on the front, and a tag line printed on the back. The edge is detailed with light pink thread and finished off with a silver eyelet.
After doing a few test wraps, I realized that twine alone wasn't going to hold the bag's flap down, so I made stickers with a scalloped edge to hold it in place. They're translucent and so fun to make!
Here are the elements right before they're assembled: a handmade kraft bag sewn together with light pink thread using a zig-zag stitch to match the opening edge, a sticker seal, two different note cards—one for the gift recipient, one for the purchaser (only one is used per package), and a shop tag, all tied together with gray twine.
I'm a big fan of unified branding, so individual product packages also carry the same style as the wrapping. For the postcards, I created a slit in the back of the packaging to hold stamps. (They're free for domestic customers.) For the pencils, I also used light pink thread to create pockets to slip the pencils in.
And here's what a few pieces look like next to each other: shop tags, golf pencil just for fun, days of summer pencil set, happy trails postcards, and a label for this album.