hi, my name is linda

I design, make paper goods, and live in Seattle. One Fine Dae shares the many lovely things that I adore. I'm also a fan of Polaroids, Scrabble, classic movies, vintage, and sailboats. And Charlie Brown is my goofy little companion and unofficial paper shredder.

I'm on Instagram, Flickr, Twitter, and Pinterest.

And also read emails. So say hello, I'd love to hear from you.

my handmade paper shop

inspired by

copyright + credits

One Fine Dae © 2009–2012 by Linda Pham.

Most images on here are borrowed and credited to their rightful source. If you see anything that belongs to you and want it removed, let me know.

Subscribe to feed

 


« make and eat pie... / H O M E / gray works »

one fine dae packaging and branding
/ Sunday, November 27, 2011

112711_ofd1

Hi there! Hope you guys had a fantastic Thanksgiving holiday. I had many rounds of turkey, mashed potatoes, and ice cream, and also caught up on sleep.

But the thing that I was most focused on these past several days was finalizing the packaging aspect of my shop, an ongoing project that I started several months ago but never got the chance to wrap up until now. Ha, no pun intended.

As a consumer I always love products that are nicely packaged, regardless if they're from big, small, or indie brands. I feel that enjoying a product begins with the excitement of opening it to get to the actual content, and it's part of the whole product experience that only happens once. Which is why I think it's special.

For One Fine Dae's packaging, I decided to go with a few simple elements using a neutral color palette: black, shades of gray, and light pink.

112711_ofd2

I created shop tags with ONE FINE DAE hand-stamped on the front, and a tag line printed on the back. The edge is detailed with light pink thread and finished off with a silver eyelet.

112711_ofd3

After doing a few test wraps, I realized that twine alone wasn't going to hold the bag's flap down, so I made stickers with a scalloped edge to hold it in place. They're translucent and so fun to make!

112711_ofd4

Here are the elements right before they're assembled: a handmade kraft bag sewn together with light pink thread using a zig-zag stitch to match the opening edge, a sticker seal, two different note cards—one for the gift recipient, one for the purchaser (only one is used per package), and a shop tag, all tied together with gray twine.

112711_ofd5 112711_ofd6

I'm a big fan of unified branding, so individual product packages also carry the same style as the wrapping. For the postcards, I created a slit in the back of the packaging to hold stamps. (They're free for domestic customers.) For the pencils, I also used light pink thread to create pockets to slip the pencils in.

112711_ofd7

And here's what a few pieces look like next to each other: shop tags, golf pencil just for fun, days of summer pencil set, happy trails postcards, and a label for this album.

comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Hi there... How can I purchase the wrapping, stickers and gift tags? I love them!!!

Hi linda, would love to know what font you used for 'paper goods' on the shop tags. They're beautiful!

This is so pretty! You've done a great job of tying your branding together in each of the thoughts and making it all cohesive. I love the muted colors (right up my alley). Very nice work!

I love it! Where did you find the gray and white twine?

Lovely, neutral packaging. So agree with you about the importance of details.

love this!! totally inspires me to try to get my packaging up to speed.

Beautiful, simple and modern design. Great packaging!

wow girl! this packaging is seriously amazing and super cohesive etc. all the things that good branding should be! congrats!!!

wow, these are beautiful!

love the new packaging!!

linda, your packaging looks so amazing! All the little details are just right. Glad to see/hear that your weekend was productive. :)

Wow, your brand identity is really well designed!

Verify your Comment

preview your comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

post a comment

(Name and email address are required. Email address will not be displayed with the comment.)